Credo Nonfiction was founded on the belief that cinematic storytelling has the power to spark immense positive change. The content we create is often in service of a broadcaster, publisher, non-profit or corporate entity – but it’s aim is always to inspire others to act on behalf of the greater good.
To that end, today we are announcing the launch of our Film for Good initiative along with an ownership change and addition of a new partner. We couldn’t be more excited to share this film and this news. The full film and press release follow:
Credo Nonfiction becomes independently owned production company, launches Film for Good initiative
For Immediate Release
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Minneapolis-based Credo Nonfiction has become an independently owned production company, led by James Beard Award and Emmy Award winner Jesse Roesler as Principal + Creative Director. Joining the team as Partner + Chief Strategist is Jesse’s long-time creative partner, Jen Larson Roesler, who brings extensive experience in both corporate and nonprofit environments.
“With the exciting ripple effect of our feature-length film, The Starfish Throwers, and the explosion of quality streaming film content, it’s clear that authentic cinematic storytelling will play an even more vital role in inspiring positivity and making our world a more empathetic place in the years ahead,” said Jesse. “Brands, causes and publishers are just beginning to tap the full potential of this medium on the many new platforms available.”
Credo has recently wrapped projects for The New York Times, The Boy Scouts of America and is in production on an original web series for The Food Network.
In celebration of Credo’s new direction, the first installment of their “Film for Good” initiative is being released prior to National Give Something Away Day (on July 15) to help inspire generosity. Film for Good will be an ongoing film series from Credo that features ordinary individuals doing extraordinary things to improve their communities. Volume 1 of the series, entitled “Freedom Ride,” features a Minnesota-based “bike MacGyver” who designs and builds custom bikes for children with disabilities.
Credo was originally launched as the story-production arm of brand engagement firm Bolster. While the two companies are now independently owned and operated, they will remain close collaborators. “We look forward to continuing to work with our wonderful Bolster clients as a preferred partner, as well as making new connections in the broader advertising, public relations and editorial content communities,” Jesse said.
The new Credo leadership team of Jesse and Jen have worked together for more than a decade. Jen began her career in strategic communications as a writer for a Northside Minneapolis nonprofit before taking her talents to United Way, Thomson Reuters and Target as a writer and strategist. She also provides communications counsel to global businesses as owner of Throughline LLC.
“Credo builds on our personal and professional passion for creating content that entertains, educates and inspires, driven by authentic stories from real people,” Jen said. “Our approach empowers clients to communicate their purpose and values by cultivating an intimacy and immediacy with audiences that’s so powerful, and is in fact critical to standing out in today’s crowded content environment.”