CTM Podcast | Ep 21: Jesse Roesler On How Documentary Filmmaking Helps Brands Start with Why

Credo Nonfiction founder Jesse Roesler swaps roles and is interviewed by Kindred Speak founder Sarah Panus for her Marketing With Empathy podcast. The two discuss why documentary filmmaking is one of the most compelling mediums in the brand storyteller’s tool kit and what brands should be thinking about when creating non-fiction films.

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About Jesse Roesler:

Jesse Roesler is an Emmy and James Beard Award-winning filmmaker that puts the power of visual storytelling to work for global brands and causes. He works with cause and content marketers to uncover first person narratives that reveal core purpose and values in an authentic, empathic and often cinematic manner. His work for clients like Starbucks, Feeding America, Food Network and the New York Times have garnered 25+ millions of views online. His feature length documentary, The Starfish Throwers was named most heartwarming film of the year by The Huffington Post.


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