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CTM Podcast | Ep 19: How Yeti Gave a Brand a Soul

Yeti’s Head of Content Scott Ballew discusses how a soul has emerged from the cooler maker’s brand after years of creating story-driven films — all of which anchor some impressive brand-owned content channels and now headline an international film tour.

Stream through Apple Podcasts

https://podcasts.apple.com/us/podcast/content-that-moves-the-brand-storytelling-podcast/id1458778450?i=1000528988608

Listen online via SoundCloud

About Scott Ballew:

Scott Ballew is the Head of Content for YETI Coolers where he develops, directs, and executes character driven short films and series. Follow him on LinkedIn