CTM Podcast | Ep 19: How Yeti Gave a Brand a Soul
Yeti’s Head of Content Scott Ballew discusses how a soul has emerged from the cooler maker’s brand after years of creating story-driven films — all of which anchor some impressive brand-owned content channels and now headline an international film tour.
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About Scott Ballew:
Scott Ballew is the Head of Content for YETI Coolers where he develops, directs, and executes character driven short films and series. Follow him on LinkedIn