CTM Podcast | Ep 20: Why Brand USA Streams Original Content via Owned OTT Platform

Senior Director of Product & Technology at Brand USA, Mark Lapidus discusses Brand USA’s approach to creating and distributing original and licensed content through their own OTT platform GoUSA.

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About Mark Lapidus:

Mark Lapidus is senior director, product and technology for Brand USA, the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts.
Mark joined Brand USA in June 2014 and is responsible for leading the global digital effort for GoUSA TV and Brand USA’s 30+ websites.  Prior to Brand USA, Mark was Vice President, Digital Media at NBC Sports, Mid-Atlantic.  His previous experience includes Director Digital Media/Marketing Director at Clear Channel Worldwide; managing his own Media Consulting practice and Corporate Vice President of Marketing at Liberty Broadcasting. Highlights include being the last Program Director for the world famous Wolfman Jack.  In 1994, Mark launched several of the very first radio station websites in the world. Since then, he’s directed the creation and execution of over 150 websites, dozens of social media outlets and one of the first over-the-top television networks based on travel entertainment. He became an early Facebook proponent, creating an organic community fan base reaching hundreds of thousand people daily. Mark has won numerous awards in his career and earned his BS, Communications from Ohio University.


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