CTM Podcast | Ep 16: GoDaddy Humanizes Brand Vision with Episodic Documentary Storytelling

Director of Creative Production Operations at GoDaddy, Adam Palmer discusses how and why the brand began creating episodic documentary content across multiple series in order to humanize brand vision and purpose. Adam offers ideas around best practices for finding great stories and why it’s worth putting a lot of time and effort into the story discovery and casting process for storytelling initiatives, especially as it relates to documentary-style video content. View the work discussed at

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About Adam Palmer:

Adam Palmer is an award-winning commercial and media production type specializing in creative management and development. His work with GoDaddy can be seen across the brand’s YouTube page. Check out more from Adam behind the scenes on LinkedIn

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