CTM Podcast | Ep 17: Corona Beer Deepens Brand Meaning Through Unscripted Content
Global Director, Corona Innovation and Branded Content at InBev, Meredith Ruskin speaks about how Corona Studios’ story-driven video content deepens brand meaning in a way traditional product-led advertising doesn’t. Meredith also offers insights on how longer format docu-storytelling can also be utilized to deliver on some of the more traditional marketing metrics in addition to having stong impacts on brand lift and brand affinity. View the work discussed at youtube.com/corona
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About Meredith Ruskin:
Meredith Ruskin is the Global Director of Corona Innovation and Branded Content at Anheuser-Busch InBev. Follow her on LinkedIn.