CTM Podcast | Ep 15: Capital One Produces Long Form Video Content for Deeper Engagement

Recorded live at Sundance Brand Storytelling, Senior Director of PR for the consumer card at Capitol One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. Sukhi discusses their original series The Purpose Project and how everything her team creates starts with a data-driven insight.

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About Sukhi:

Sukhi Sahni is Senior Director in External Communications at Capital One. Is this role, she focuses on consumer card PR. A storyteller at heart, she’s passionate about building integrated communications strategies that move audiences to action and help brands to connect one to one with their customers. A trained broadcast journalist with international experience in television production and reporting, she’s also an accomplished marketing and communications strategist with more than 19 years of corporate, government and nonprofit experience.

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