As brands become publishers in the era of digital saturation, how do you make your content stand out and inspire your audience to act?
Credo Nonfiction presents an inspiring keynote, educational panel and happy hour for our clients and friends to learn from the most innovative minds in brand communication how to create content that that builds meaningful connections and ultimately moves the bottom line. Topics to be explored through powerful case studies from our guests from REI Co-op, United Health Group, Morgan Stanley and Discovery Network include:
– Best practices for making brand content more authentic, emotional and compelling
– How to uncover and capture stories that illuminate brand purpose and values
– What can video storytelling do better than any other format or medium?
– As more and more brands become publishers, what can marketers learn from journalists?
– How to distribute your video content for maximum impact
To RSVP for this invitation-only event, please email email@example.com with name and # of attendees in the subject line.
Date & Time: 6/27/19 @ 3:30p
Location: Brave New Workshop Comedy Theater, 824 Hennepin Ave. Minneapolis 55403
About the keynote speaker:
Paolo Mottola | Director, Content & Media, REI
Paolo Mottola is the director of content and media at REI Co-op, an outdoor retail and experiences organization and the largest consumer co-operative in the United States with 17 million members. Previously, he was a social media marketer at REI and Eddie Bauer. He studied journalism at Western Washington University and has a Master of Communication in Digital Media from the University of Washington.
About the panelists:
Benjamin Meents | Senior Vice President, Corporate Marketing, Brand & Events, Optum
Ben is accountable for advancing the Optum brand in market, inclusive of Optum national advertising campaigns, branded content initiatives, corporate value story and all in-person experiences. He is passionate about driving equity in the Optum brand through purpose-driven branding and world-class experiences that facilitate growth and relationship expansion and deliver on the Optum mission to help people live healthier lives and to help make the health system work better for everyone.
Ben’s career has spanned brand, marketing and communications, with experience in advertising, event management, brand strategy, marketing, research, PR and digital across financial services and health care verticals. Prior to joining Optum in 2015, Ben led media and analyst relations initiatives covering the U.S and Asia within the financial services division of Wolters Kluwer. He spent the early part of his career brand building at American Express, Ameriprise Financial and while living in Tokyo, Japan, as a consultant to Mitsubishi Heavy Industries. He lives in Excelsior, MN, with his husband Chet and their three kids Emma (17), Sophia (13) and Dominic (9). Ben serves with several local arts organizations within Minnesota and actively volunteers for and supports local community addiction and recovery programs .
Bill Horn | VP Video + Audio Content & Strategy, Morgan Stanley
Bill Horn specializes in helping brands and organizations find the stories that run through them, bringing them to light in video, photos and audio. With a background in journalism and advocacy (at the New York Times and UNICEF, among others), he currently works for the Digital Strategy group at Morgan Stanley, elevating the firm’s video and audio presence through good stories, compelling characters and arresting visuals. Originally from the Midwest, he also has a penchant for food stories and keeps more than one sourdough starter in the fridge.
Catriona Stuart, Food Digital Video, Discovery Network
Catriona Stuart is an experienced content strategy leader and producer who specializes in a multiplatform approach to video storytelling. With a background as a senior video producer at The New York Times and NBC News, Catriona is the Director of Food Video for Discovery Digital, which includes Food Network, and over 30-million followers via the brand’s Facebook, Instagram, Snapchat Discover and OTT platforms. She has worked in branded, in editorial, linear, digital and print. What unites them all? A good story. She also has a couple of mean hot dish recipes that you should try.
About the host & moderator:
Jesse Roesler, Creative Director, Credo Nonfiction
Jesse Roesler is an Emmy and James Beard Award winning filmmaker who puts the power of visual storytelling to work for global brands and causes. He works with content and cause marketers to uncover first person narratives that reveal core purpose and values in an authentic, empathic and often cinematic manner. His work for clients including Starbucks, Feeding America, Food Network and The New York Times has garnered 25+ million views online. He believes storytelling has the power to inspire immense positive change and speaks frequently on the subject via keynotes and leadership workshops.