Saucony wanted to create an anthemic film that highlighted why they put so much care into the running gear they create. It all boiled down to a simple premise: they’re runners too. They understand why we run.
The team from Credo Nonfiction partnered with Olson advertising agency to cast real runners with diverse stories to act as the visual texture to play over a manifesto style script. The resulting brand anthem film went on to anchor the “Find Your Strong” campaign.