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Thrive Global is Arianna Huffington’s behavior change technology and media company that is on a mission to end the modern-day stress and burnout epidemic. They recently partnered with Sleep Number to create a series of brand-sponsored content that would tell stories of real people whose livelihood depended on good quality sleep, yet had a hard time ensuring they could get the sleep they need because of cultural, professional or social challenges.

Credo Nonfiction worked with Thrive and Sleep Number to identify and qualify stories that fit the campaign and story goals, creating 3-4 minute hero films, with accompanying social media-optimized cut-downs and a gallery still photography to support the initiative.