The brand team at Morgan Stanley was looking to attract and retain top talent to a handful of key global sites. They approached Credo Nonfiction with the goal of creating a film series highlighting team members who embody what they were looking for in new recruits and who could touch on the key cultural differentiators that set Morgan Stanley apart from other investment banks.

The team at Credo Nonfiction interviewed more than 200 candidates from Budapest, Glasgow, Mumbai, Bangalore, Montreal and Baltimore, ultimately providing casting recommendations of 6-8 people at each location. The team mobilized to send crews to selected cities, ultimately creating 10 hero films, dozens of micro-films optimized for social platforms and a photo library for use across mixed media. The films and photography are now driving talent to Morgan Stanley through strategic distribution via LinkedIn and YouTube.

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