Martin Williams enlisted the help of Credo Nonfiction to tell the story Nature Valley’s partnership with the National Park Foundation across social media platforms. Nature Valley is giving $3 Million to the foundation in order to restore 10,000 miles of hiking trails across the United States.

As part of the ongoing campaign, we found and captured stories of real locals that enjoy the four featured parks on a regular basis and whose personal stories prove out the throughline of the campgaign: Nature Makes Us Better. Deliverables included video content optimized for use on Instagram TV, Instagram Stories as well as more traditional web use such as YouTube and Facebook. A library of still photos were also provided for the brand to use across digital and print marketing materials.









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