Content creator and broadcast + digital producer Cat Stuart discusses best practices for brands looking to partner with publishers and broadcasters to create sponsored content and native advertising. Cat’s experience at NBC, Discovery and Thrive Global offer actionable advice for a successful collaboration. View a variety of work Cat’s produced in partnership with brands at […]
Shelley Nelson and Kelsey Dodson Smith of Cambria share how Cambria approaches storytelling and discuss the epic period film, The Legend of Cambria, which was created as branded entertainment that they describe as Braveheart meets Game of Thrones and is voiced by actor Colin Farrell. View the Legend of Cambria film at https://legendofcambria.cambriausa.com/the-film/ Stream through […]
Chief Marketing Officer of Land O Lakes, Tim Scott discusses how the co-op connects emotionally with their consumer through storytelling and why stories have 22 times more staying power than facts. View the centerpiece music video of the She-I-O campaign at https://www.youtube.com/watch?v=PzFctkAH4Jk and the Find Your Friend film and project at https://www.landolakesinc.com/Blog/December-2018/find-your-friend-purina-horse-finder Stream through iTunes […]
Morgan Stanley’s Bill Horn discusses how his background in journalism at the New York Times informs how he approaches content creation for a Fortune 100 brand. View Bill and the content team’s work at morganstanley.com/ideas and the Andrew Hawkins film at https://www.youtube.com/watch?v=eCIqqx2FqSg Listen online: Or in the iTunes Ap: https://podcasts.apple.com/us/podcast/episode-5-morgan-stanley-creates-compelling-content/id1458778450?i=1000459245747
What happens when you smash the boundaries between Corporate Social Responsibility Programs and Profit and Loss Statements? Former content lead at 3M and United Nations sustainability program juror Carlos Abler discusses how 3M approaches content creation and also goes deep on some case studies in health care and other industries that prove how content programs […]
REI Co-Op’s Director of Content and Media Paolo Mottola talks about REI’s robust, journalism-based content program, what makes for a great story and how being truly purpose-driven, has also driven revenue for the co-op. Experience his team’s beautiful content at rei.com/blog View the Trail Angel film here Listen to the podcast here: Or stream in […]
In this episode of Content That Moves, Deluxe’s Chief Brand and Communications Officer Amanda Brinkman discusses the creation and impact of their original Hulu series Small Business Revolution, as well as her purpose-driven philosophy of “doing well by doing good.” Stream the show at deluxe.com/small-business-revolution Listen to the podcast here: Or stream in your podcast […]
In the first episode of Content That Moves, HP’s Head of Brand Journalism Angela Matusik discusses their original docu-series The History of Memory and is joined by her filmmaking team Tom Mason and Sarah Klein. See the films at https://garage.ext.hp.com/us/en/historyofmemory.html Listen to the podcast here: Or stream in your podcast app here: https://podcasts.apple.com/us/podcast/content-that-moves-presented-by-credo-nonfiction/id1458778450
We are thrilled to officially launch our new brand storytelling podcast, “Content That Moves” on iTunes, Spotify and SoundCloud today – alongside our podcast production capabilities for clients! Check out episode 1 of “Content That Moves” featuring a roundtable interview with the Head of Brand Journalism from HP, Angela Matusik and her collaborators discussing their […]
As brands become publishers in the era of digital saturation, how do you make your content stand out and inspire your audience to act? Credo Nonfiction presents an inspiring keynote, educational panel and happy hour for our clients and friends to learn from the most innovative minds in brand communication how to create content that […]