CTM Podcast | Ep 15: Capital One Produces Long Form Video Content for Deeper Engagement Recorded live at Sundance Brand Storytelling, Senior Director of PR for the consumer card at Capitol One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. […]
CTM Podcast | Ep 14: Marriott Creates Lean Back Entertainment For Travelers Recorded at Sundance Brand Storytelling, Executive Creative Director of Global Creative & Content Marketing at Marriott International, Marc Battaglia discusses their serial film programs and how they build an entire ecosystem around the content that maps back to business objectives. Stream through Apple […]
Episode 13 – Brian Newman on Brand Film Distribution & Activation Recorded live at Sundance Brand Storytelling, Sub-Genre Founder Brian Newman discusses strategy and execution for successful brand film distribution and activation and how he’s helped brands like Yeti and Patagonia with their film programs. Stream through Apple Podcasts https://podcasts.apple.com/us/podcast/episode-13-brian-newman-on-brand-film-distribution/id1458778450?i=1000473549755 Listen online via SoundCloud To […]
Pivot With Purpose Inspirational & Innovative Brand Storytelling During COVID-19 It’s been just over a month since most of us began sheltering in place to slow the spread of COVID-19, and the shift has been a seismic one for businesses big and small. For storytellers and brand content innovators, it can feel like our hands […]
CTM Podcast | Ep 12: Charles Schwab Humanizes The Brand Through Storytelling Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program. To […]
For those that couldn’t attend last year’s Content That Moves event, we’ve compiled video of the keynote and panel discussion below. COVID 19 has put a damper on our 2020 event plans but we hope to be back in 2021. Stay tuned!
CTM Podcast | Ep 11: Dennis Quaid & Jared Gutstadt On The Future of Audio Storytelling Recorded at Brand Storytelling at Sundance, Actor Dennis Quaid and audio storytelling mastermind Jared Gutstadt discuss their breakout podcast Bear and a Banjo and share what the future may hold for audio storytelling and how brands can get involved to […]
As we navigate the new normal of life and work in the time of Covid-19, it’s more important than ever to keep communicating in compelling ways with our employees, fans and followers. Right now, it’s true that we can’t do much of what we did before (and for good, necessary reasons). But this can also […]
CTM Podcast | Episode 10: Dell Technologies Tells Customer Stories to Lead Tech Conversations Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single […]
Content That Moves | Episode 9 – How Hilton’s Platform of Purpose Drives Brand Storytelling Efforts Recorded at Brand Storytelling at Sundance, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of […]