Content That Moves | Episode 9 – How Hilton’s Platform of Purpose Drives Brand Storytelling Efforts
Recorded at Brand Storytelling at Sundance, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of Purpose and People guides so much of what they create. He also takes a deeper dive into their recent film series, Room 702.
View the Room 702 films at newsroom.hilton.com/702
Stream through Apple Podcasts
Listen online via SoundCloud
About Lou Dubois