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Chief Marketing Officer of Land O Lakes, Tim Scott discusses how the co-op connects emotionally with their consumer through storytelling and why stories have 22 times more staying power than facts. View the centerpiece music video of the She-I-O campaign at https://www.youtube.com/watch?v=PzFctkAH4Jk and the Find Your Friend film and project at https://www.landolakesinc.com/Blog/December-2018/find-your-friend-purina-horse-finder

Stream through iTunes app
https://podcasts.apple.com/us/podcast/episode-6-land-olakes-moves-hearts-to-reach-minds/id1458778450?i=1000462810987

Listen online via SoundCloud