REI Co-Op’s Director of Content and Media Paolo Mottola talks about REI’s robust, journalism-based content program, what makes for a great story and how being truly purpose-driven, has also driven revenue for the co-op. Experience his team’s beautiful content at rei.com/blog View the Trail Angel film here

Listen to the podcast here:

Or stream in your podcast app here:
https://podcasts.apple.com/us/podcast/content-that-moves-episode-3-rei-co-op-opts-for-quality/id1458778450?i=1000451079917

About Paolo Mottola: