CTM Podcast | Ep 14: Marriott Creates Lean Back Entertainment For Travelers
Recorded at Sundance Brand Storytelling, Executive Creative Director of Global Creative & Content Marketing at Marriott International, Marc Battaglia discusses their serial film programs and how they build an entire ecosystem around the content that maps back to business objectives.
Stream through Apple Podcasts
Listen online via SoundCloud
Check out what Marc and the content team have been creating at the links below:
“StoryBooked” : Short-film series that captures the compelling and expressive personal journeys of loyalty members. Films include Grammy-nominated musician Aloe Blacc, Olympian and filmmaker, Alexi Pappas and movement artist Jon Boogz to name a few, plus future releases including chef and author Edward Lee.
“Courtyard UnStoppable” : Case study link to 10-part original Facebook Watch docu-series produced by Marriott Content Studio in partnership with Whistle to promote Courtyard Hotels and the NFL partnership.
“Let’s Talk About You”: Music documentary featuring artist Amber Mark, first artist signed to W Hotels record label.
Marc Battaglia is an award winning global creative executive and content marketing leader. Currently he is the Executive Creative Director of Global Creative + Content Marketing for Marriott International, where he is in charge of leading creative for the internal agency and content studio for Marriott’s 30 brands worldwide, across 5,700 properties in 110 countries on 6 continents.