CTM Podcast | Ep 12: Charles Schwab Humanizes The Brand Through Storytelling
Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program.
To see Kirstin and her teams films as part of the Own Your Tomorrow campaign visit:
And to see the film about the founding values of the company featuring Charles Schwab himself visit:
They’ve also made a new edit from that interview that feels particularly relevant in today’s pandemic climate. View that video message at
Stream through Apple Podcasts
Listen online via SoundCloud