CTM Podcast | Episode 10: Dell Technologies Tells Customer Stories to Lead Tech Conversations

Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how important it is to tell human-centered stories in the B2B space.

To view and listen to the stories Rachael and her team are creating, visit

To see the film about Mercy Ships and view other customer stories, visit

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